Сбор информации

Taking into consideration the information I was using during my research I can say that it was secondary sources due to the fact that all of them were available online, extracted from different books and magazines, and had been analyzed by someone else before. The majority of the information I took from the websites of both the companies, concerning the product lines and some takeover details I found it in business articles dedicated to the issue, as for business models and marketing mix tools some of the information was available in the previous researches.