Travelling

What is a brand? In my opinion, it’s not only a trademark of some company, but the name of certain product we use every day. For example, speaking about coffee most of us say Nescafe, but not ‘coffee’. This short example also illustrates the main aim of producers – to create brand popularity, so that most of people would recognize the product among the competitors products. Advertising campaigns are launched to enhance brand awareness, that’s why sometimes brand costs more than the whole company, for example one day of advertising at Yandex website (what is called by Yandex sales managers as ‘increasing brand popularity’) costs $20000.