Автор работы: Пользователь скрыл имя, 10 Января 2011 в 13:56, реферат
What is a brand? In my opinion, it’s not only a trademark of some company, but the name of certain product we use every day. For example, speaking about coffee most of us say Nescafe, but not ‘coffee’. This short example also illustrates the main aim of producers – to create brand popularity, so that most of people would recognize the product among the competitors products. Advertising campaigns are launched to enhance brand awareness, that’s why sometimes brand costs more than the whole company, for example one day of advertising at Yandex website (what is called by Yandex sales managers as ‘increasing brand popularity’) costs $20000.
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TITLE: Топик: Hobby (Travelling)
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Топик: Hobby (Travelling)
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Топик: Hobby (Travelling)
Hobby (Travelling)
People on our planet can’t live without travel now. Tourism has
become a highly developed business. There are express trains, cars and
jet-air liners all of that provide you with comfort and security. What
choose to make? It’s up to you to decide. There is a great varieties
of choose available for you. If you travel for pleasure you would like
by all means to enjoy picturesque places you are passing through, you
would like seeing the places of interest, enjoying to sight seeing of
the cities, towns and countries. You will have a good opportunity to
enjoy wonderful monuments of cultural and historical places to learn a
lot about the history of your country, about the world around us, to
visit different countries, to meet people of different nationalities,
to learn a lot about their traditions, costumes, culture. In other
words you will broaden your mind. Nowadays people travel not only for
pleasure but also on business to home and international business is
developing. You have to go to other countries to take part in
different negotiators, to sigh contacts, to participate in different
exhibitions, in order to exhibit the goods of your firm or company.
Travelling on business helps you to get more information about
achievements of other companies, which will make your own business
more successful. There are a lot of means of travelling by sea, by
plane, by car, on foot: tastes differ. That is why it is up to you to
decide which means of travelling you would prefer. No wonder one of
the latest means of travelling is travelling by plane. It combines
comfort and speed and you will reach the place of destination very
quickly. Before bordering the plane you must register at the airport.
You are required to have your baggage weighed. Each passenger is
allowed 20 kilograms of baggage free of charge. But if your baggage is
heavier you must pay an extra charge. Before the plane takes off the
stewardess gives you all the information about the flight the speed
and altitude. She asks you to fasten the felts and not to smoke. She
will take care of you during the flight and will help you to get
comfortable, in your seat. Inside the cabins the air is always fresh
and warm. During the flight you can take a nap or a chat, you can, you
can read and relax. In some plains you can watch video or listen to
the music. When the plane is landing or taking off you have an
opportunity to enjoy the wonderful scenery, the magnificent views or
pictures and landscapes. While travelling by plane you fly past
varies, villages, cities and towns at the sight of which realize how
majestic and tremendous is our planet. You enjoy the nature in the
riches its splendor. No doubt travelling by air is the most
convenient, comfortable and the quietest means of travelling. But
there are some disadvantages. If you are airsick the flight may seam a
real farther to you. Unfortunately sometimes the flights are delayed
because of our unfavorable weather conditions, and one inconvenient
more it is the jet-lag, a different between the time you are
accustomed to attend the new time.
Список литературы
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