Эффективное реагирование на потребителя
Автор работы: Пользователь скрыл имя, 13 Декабря 2010 в 17:39, творческая работа
Краткое описание
Формирование ассортимента подчинено стратегии компании и основывается на запросах и потребностях покупателей.
Содержимое работы - 30 файлов
авс
|
A |
B |
C |
D |
E |
F |
G |
H |
1 |
Пример
расчета АВС-анализа |
|
|
|
|
|
|
|
2 |
Наименование |
Оборот,
июнь (руб.) |
Оборот,
июль (руб.) |
Оборот,
август (руб) |
Общий
товарооборот за 3-й квартал, руб |
Доля
в обороте |
Доля
в обороте с накопительным итогом |
Группа |
3 |
ИТОГО |
|
|
|
5,466,208 |
100% |
|
|
4 |
товар
39 |
320,379 |
331,875 |
318,878 |
971,132 |
17.77% |
17.77% |
А |
5 |
товар
97 |
277,440 |
274,720 |
285,600 |
837,760 |
15.33% |
33.09% |
А |
6 |
товар
16 |
251,065 |
258,286 |
253,175 |
762,526 |
13.95% |
47.04% |
А |
7 |
товар
36 |
120,624 |
114,848 |
121,744 |
357,216 |
6.53% |
53.58% |
А |
8 |
товар
161 |
116,836 |
115,300 |
110,666 |
342,803 |
6.27% |
59.85% |
В |
9 |
товар
49 |
105,416 |
112,258 |
111,178 |
328,852 |
6.02% |
65.86% |
В |
10 |
товар
104 |
75,600 |
72,160 |
74,520 |
222,280 |
4.07% |
69.93% |
В |
11 |
товар
71 |
61,307 |
60,914 |
63,128 |
185,349 |
3.39% |
73.32% |
В |
12 |
товар
106 |
53,777 |
50,325 |
57,324 |
161,426 |
2.95% |
76.27% |
В |
13 |
товар
21 |
52,618 |
53,128 |
52,618 |
158,364 |
2.90% |
79.17% |
В |
14 |
товар
148 |
41,516 |
47,583 |
49,050 |
138,149 |
2.53% |
81.70% |
В |
15 |
товар
149 |
24,829 |
39,390 |
45,269 |
109,487 |
2.00% |
83.70% |
В |
16 |
товар
8 |
30,922 |
34,524 |
30,122 |
95,568 |
1.75% |
85.45% |
С |
17 |
товар
81 |
30,240 |
31,543 |
31,240 |
93,023 |
1.70% |
87.15% |
С |
18 |
товар
17 |
20,906 |
26,936 |
30,815 |
78,657 |
1.44% |
88.59% |
С |
19 |
товар
125 |
23,753 |
19,722 |
28,024 |
71,499 |
1.31% |
89.90% |
С |
20 |
товар
40 |
15,905 |
27,162 |
25,402 |
68,468 |
1.25% |
91.15% |
С |
21 |
товар
19 |
21,955 |
22,040 |
21,976 |
65,971 |
1.21% |
92.36% |
С |
22 |
товар
124 |
21,643 |
17,917 |
18,095 |
57,655 |
1.05% |
93.41% |
С |
23 |
товар
14 |
17,170 |
18,700 |
21,760 |
57,630 |
1.05% |
94.47% |
С |
24 |
товар
127 |
9,192 |
25,844 |
18,192 |
53,228 |
0.97% |
95.44% |
С |
25 |
товар
51 |
15,430 |
23,775 |
12,120 |
51,325 |
0.94% |
96.38% |
С |
26 |
товар
128 |
16,128 |
18,120 |
11,976 |
46,224 |
0.85% |
97.23% |
С |
27 |
товар
111 |
14,281 |
12,706 |
14,847 |
41,834 |
0.77% |
97.99% |
С |
28 |
товар
1 |
14,856 |
11,282 |
17,314 |
43,451 |
0.79% |
98.79% |
С |
29 |
товар
44 |
11,787 |
16,805 |
12,020 |
40,612 |
0.74% |
99.53% |
С |
30 |
товар
4 |
7,620 |
4,505 |
5,771 |
17,897 |
0.33% |
99.86% |
С |
31 |
товар
120 |
1,030 |
2,893 |
3,900 |
7,823 |
0.14% |
100.00% |
С |
32 |
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xyz
|
A |
B |
C |
D |
E |
F |
G |
H |
I |
1 |
Пример
расчета XYZ-анализа |
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2 |
Наименование |
Оборот,
июнь (руб.) |
Оборот,
июль (руб.) |
Оборот,
август (руб) |
Общий
товарооборот за 3-й квартал, руб |
Среднее
значение |
Промежуточное
значение |
Коэффициент
вариации |
Группа |
3 |
ИТОГО |
|
|
|
5,466,208 |
1,822,069 |
|
|
|
4 |
товар
39 |
320,379 |
331,875 |
318,878 |
971,132 |
323,711 |
33,706,491 |
1.79% |
X |
5 |
товар
97 |
277,440 |
274,720 |
285,600 |
837,760 |
279,253 |
21,373,156 |
1.66% |
X |
6 |
товар
16 |
251,065 |
258,286 |
253,175 |
762,526 |
254,175 |
9,189,029 |
1.19% |
X |
7 |
товар
36 |
120,624 |
114,848 |
121,744 |
357,216 |
119,072 |
9,130,155 |
2.54% |
X |
8 |
товар
161 |
116,836 |
115,300 |
110,666 |
342,803 |
114,268 |
6,877,776 |
2.30% |
X |
9 |
товар
49 |
105,416 |
112,258 |
111,178 |
328,852 |
109,617 |
9,018,385 |
2.74% |
X |
10 |
товар
104 |
75,600 |
72,160 |
74,520 |
222,280 |
74,093 |
2,063,289 |
1.94% |
X |
11 |
товар
71 |
61,307 |
60,914 |
63,128 |
185,349 |
61,783 |
930,254 |
1.56% |
X |
12 |
товар
106 |
53,777 |
50,325 |
57,324 |
161,426 |
53,809 |
8,165,304 |
5.31% |
X |
13 |
товар
21 |
52,618 |
53,128 |
52,618 |
158,364 |
52,788 |
57,993 |
0.46% |
X |
14 |
товар
148 |
41,516 |
47,583 |
49,050 |
138,149 |
46,050 |
10,634,748 |
7.08% |
X |
15 |
товар
149 |
24,829 |
39,390 |
45,269 |
109,487 |
36,496 |
73,815,996 |
23.54% |
Y |
16 |
товар
8 |
30,922 |
34,524 |
30,122 |
95,568 |
31,856 |
3,665,733 |
6.01% |
X |
17 |
товар
81 |
30,240 |
31,543 |
31,240 |
93,023 |
31,008 |
310,065 |
1.80% |
X |
18 |
товар
17 |
20,906 |
26,936 |
30,815 |
78,657 |
26,219 |
16,622,208 |
15.55% |
Y |
19 |
товар
125 |
23,753 |
19,722 |
28,024 |
71,499 |
23,833 |
11,488,213 |
14.22% |
Y |
20 |
товар
40 |
15,905 |
27,162 |
25,402 |
68,468 |
22,823 |
24,447,075 |
21.66% |
Y |
21 |
товар
19 |
21,955 |
22,040 |
21,976 |
65,971 |
21,990 |
1,315 |
0.16% |
X |
22 |
товар
124 |
21,643 |
17,917 |
18,095 |
57,655 |
19,218 |
2,944,264 |
8.93% |
X |
23 |
товар
14 |
17,170 |
18,700 |
21,760 |
57,630 |
19,210 |
3,641,400 |
9.93% |
X |
24 |
товар
127 |
9,192 |
25,844 |
18,192 |
53,228 |
17,743 |
46,315,801 |
38.36% |
Z |
25 |
товар
51 |
15,430 |
23,775 |
12,120 |
51,325 |
17,108 |
24,048,239 |
28.66% |
Z |
26 |
товар
128 |
16,128 |
18,120 |
11,976 |
46,224 |
15,408 |
6,550,656 |
16.61% |
Y |
27 |
товар
111 |
14,281 |
12,706 |
14,847 |
41,834 |
13,945 |
820,960 |
6.50% |
X |
28 |
товар
1 |
14,856 |
11,282 |
17,314 |
43,451 |
14,484 |
6,133,085 |
17.10% |
Y |
29 |
товар
44 |
11,787 |
16,805 |
12,020 |
40,612 |
13,537 |
5,347,684 |
17.08% |
Y |
30 |
товар
4 |
7,620 |
4,505 |
5,771 |
17,897 |
5,966 |
1,636,363 |
21.44% |
Y |
31 |
товар
120 |
1,030 |
2,893 |
3,900 |
7,823 |
2,608 |
1,413,899 |
45.60% |
Z |
32 |
|
|
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|
|
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|
|
совмещенный abc-xyz
|
A |
B |
C |
D |
E |
F |
G |
H |
I |
J |
K |
1 |
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2 |
Пример
совмещения ABC-XYZ-анализов |
|
|
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|
|
|
|
|
|
3 |
Наименование |
Оборот,
июнь (руб.) |
Оборот,
июль (руб.) |
Оборот,
август (руб) |
Общий
товарооборот за 3-й квартал, руб |
доля
в обороте |
Доля
в обороте с накопительным итогом |
Группа |
Коэффициент
вариации |
Группа |
Совмещение |
4 |
ИТОГО |
|
|
|
5,466,208 |
100% |
|
|
|
|
|
5 |
товар
39 |
320,379 |
331,875 |
318,878 |
971,132 |
17.77% |
17.77% |
А |
1.79% |
X |
АX |
6 |
товар
97 |
277,440 |
274,720 |
285,600 |
837,760 |
15.33% |
33.09% |
А |
1.66% |
X |
АX |
7 |
товар
16 |
251,065 |
258,286 |
253,175 |
762,526 |
13.95% |
47.04% |
А |
1.19% |
X |
АX |
8 |
товар
36 |
120,624 |
114,848 |
121,744 |
357,216 |
6.53% |
53.58% |
А |
2.54% |
X |
АX |
9 |
товар
161 |
116,836 |
115,300 |
110,666 |
342,803 |
6.27% |
59.85% |
В |
2.30% |
X |
ВX |
10 |
товар
49 |
105,416 |
112,258 |
111,178 |
328,852 |
6.02% |
65.86% |
В |
2.74% |
X |
ВX |
11 |
товар
104 |
75,600 |
72,160 |
74,520 |
222,280 |
4.07% |
69.93% |
В |
1.94% |
X |
ВX |
12 |
товар
71 |
61,307 |
60,914 |
63,128 |
185,349 |
3.39% |
73.32% |
В |
1.56% |
X |
ВX |
13 |
товар
106 |
53,777 |
50,325 |
57,324 |
161,426 |
2.95% |
76.27% |
В |
5.31% |
X |
ВX |
14 |
товар
21 |
52,618 |
53,128 |
52,618 |
158,364 |
2.90% |
79.17% |
В |
0.46% |
X |
ВX |
15 |
товар
148 |
41,516 |
47,583 |
49,050 |
138,149 |
2.53% |
81.70% |
В |
7.08% |
X |
ВX |
16 |
товар
149 |
24,829 |
39,390 |
45,269 |
109,487 |
2.00% |
83.70% |
В |
23.54% |
Y |
ВY |
17 |
товар
8 |
30,922 |
34,524 |
30,122 |
95,568 |
1.75% |
85.45% |
С |
6.01% |
X |
СX |
18 |
товар
81 |
30,240 |
31,543 |
31,240 |
93,023 |
1.70% |
87.15% |
С |
1.80% |
X |
СX |
19 |
товар
17 |
20,906 |
26,936 |
30,815 |
78,657 |
1.44% |
88.59% |
С |
15.55% |
Y |
СY |
20 |
товар
125 |
23,753 |
19,722 |
28,024 |
71,499 |
1.31% |
89.90% |
С |
14.22% |
Y |
СY |
21 |
товар
40 |
15,905 |
27,162 |
25,402 |
68,468 |
1.25% |
91.15% |
С |
21.66% |
Y |
СY |
22 |
товар
19 |
21,955 |
22,040 |
21,976 |
65,971 |
1.21% |
92.36% |
С |
0.16% |
X |
СX |
23 |
товар
124 |
21,643 |
17,917 |
18,095 |
57,655 |
1.05% |
93.41% |
С |
8.93% |
X |
СX |
24 |
товар
14 |
17,170 |
18,700 |
21,760 |
57,630 |
1.05% |
94.47% |
С |
9.93% |
X |
СX |
25 |
товар
127 |
9,192 |
25,844 |
18,192 |
53,228 |
0.97% |
95.44% |
С |
38.36% |
Z |
СZ |
26 |
товар
51 |
15,430 |
23,775 |
12,120 |
51,325 |
0.94% |
96.38% |
С |
28.66% |
Z |
СZ |
27 |
товар
128 |
16,128 |
18,120 |
11,976 |
46,224 |
0.85% |
97.23% |
С |
16.61% |
Y |
СY |
28 |
товар
111 |
14,281 |
12,706 |
14,847 |
41,834 |
0.77% |
97.99% |
С |
6.50% |
X |
СX |
29 |
товар
1 |
14,856 |
11,282 |
17,314 |
43,451 |
0.79% |
98.79% |
С |
17.10% |
Y |
СY |
30 |
товар
44 |
11,787 |
16,805 |
12,020 |
40,612 |
0.74% |
99.53% |
С |
17.08% |
Y |
СY |
31 |
товар
4 |
7,620 |
4,505 |
5,771 |
17,897 |
0.33% |
99.86% |
С |
21.44% |
Y |
СY |
32 |
товар
120 |
1,030 |
2,893 |
3,900 |
7,823 |
0.14% |
100.00% |
С |
45.60% |
Z |
СZ |
33 |
|
|
|
|
|
|
|
|
|
|
|
итого совмещенный анализ
|
A |
B |
C |
D |
E |
F |
1 |
Итоговый
совмещенный анализ |
|
|
|
|
|
2 |
Наименование |
Оборот,
июнь (руб.) |
Оборот,
июль (руб.) |
Оборот,
август (руб) |
Общий
товарооборот за 3-й квартал, руб |
Совмещение |
3 |
ИТОГО |
|
|
|
5,466,208 |
|
4 |
товар
36 |
120,624 |
114,848 |
121,744 |
357,216 |
АX |
5 |
товар
16 |
251,065 |
258,286 |
253,175 |
762,526 |
АX |
6 |
товар
97 |
277,440 |
274,720 |
285,600 |
837,760 |
АX |
7 |
товар
39 |
320,379 |
331,875 |
318,878 |
971,132 |
АX |
8 |
товар
148 |
41,516 |
47,583 |
49,050 |
138,149 |
ВX |
9 |
товар
21 |
52,618 |
53,128 |
52,618 |
158,364 |
ВX |
10 |
товар
106 |
53,777 |
50,325 |
57,324 |
161,426 |
ВX |
11 |
товар
71 |
61,307 |
60,914 |
63,128 |
185,349 |
ВX |
12 |
товар
104 |
75,600 |
72,160 |
74,520 |
222,280 |
ВX |
13 |
товар
49 |
105,416 |
112,258 |
111,178 |
328,852 |
ВX |
14 |
товар
161 |
116,836 |
115,300 |
110,666 |
342,803 |
ВX |
15 |
товар
149 |
24,829 |
39,390 |
45,269 |
109,487 |
ВY |
16 |
товар
111 |
14,281 |
12,706 |
14,847 |
41,834 |
СX |
17 |
товар
14 |
17,170 |
18,700 |
21,760 |
57,630 |
СX |
18 |
товар
124 |
21,643 |
17,917 |
18,095 |
57,655 |
СX |
19 |
товар
19 |
21,955 |
22,040 |
21,976 |
65,971 |
СX |
20 |
товар
81 |
30,240 |
31,543 |
31,240 |
93,023 |
СX |
21 |
товар
8 |
30,922 |
34,524 |
30,122 |
95,568 |
СX |
22 |
товар
4 |
7,620 |
4,505 |
5,771 |
17,897 |
СY |
23 |
товар
44 |
11,787 |
16,805 |
12,020 |
40,612 |
СY |
24 |
товар
1 |
14,856 |
11,282 |
17,314 |
43,451 |
СY |
25 |
товар
128 |
16,128 |
18,120 |
11,976 |
46,224 |
СY |
26 |
товар
40 |
15,905 |
27,162 |
25,402 |
68,468 |
СY |
27 |
товар
125 |
23,753 |
19,722 |
28,024 |
71,499 |
СY |
28 |
товар
17 |
20,906 |
26,936 |
30,815 |
78,657 |
СY |
29 |
товар
120 |
1,030 |
2,893 |
3,900 |
7,823 |
СZ |
30 |
товар
51 |
15,430 |
23,775 |
12,120 |
51,325 |
СZ |
31 |
товар
127 |
9,192 |
25,844 |
18,192 |
53,228 |
СZ |
32 |
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Информация о работе Эффективное реагирование на потребителя