Significant role of advertising in America

Product advertisement - a form of communication is an inevitable outcome of a capitalistic society. Advertisement can be defined as an organization of text that provides information about a product or service along with an anchorage of image that suggest some cohesion or logical linkage leading to some relevance or meaningful interpretation to the target consumers.

Introduction……………………………………………………………………..3
1. Is advertising language normal language…………………………………….4
2. Components of advertising…………………………………………………...5
2.1 Text………………………………………………………………………….5
2.2 Image………………………………………………………………………..7
2.3 Sign………………………………………………………………………….7
2.4 Slogan……………………………………………………………………....10
3. Some levels of advertising…………………………………………………...10
3.1 Phonological level of ad…………………………………………………….10
3.2 Lexical level of ad…………………………………………………………..11
3.3 Syntactic level of ad………………………………………………………...14
3.4 Semantic level of advertising…………………………………………….....16
4. Words and phrases used in advertising………………………………………19
5. Presupposition………………………………………………………………..21
6. Colors………………………………………………………………………...23
7. Fear advertisements…………………………………………………………..25
Conclusion…………………