Деловой английиский язык

Раздел 2.

Иностранный язык как средство делового общения.

English for Business Communication

2.1.1. (4 x 2 points) Ethics. A word or phrase is missing in each of the sentences below. Three answer choices are given below each sentence. Select the best answer to complete the sentence. Write your answers (letters A, B or C) in the boxes.

1)If you’re doing business abroad, it’s useful to know about local customs: If an Indian says ‘Come any time’, he/she expects you to … .

a: visit him/her the next day

b: ignore the invitation

c: arrange a visit immediately

2)If you’re doing business abroad, it’s useful to know about local customs: You can’t do business in Moslem countries on … .

a: on Fridays

b: on Wednesdays

c: on Sundays

3)If you’re doing business abroad, it’s useful to know about local customs: If an American nods his/her head, it probably means … .

a: ‘I understand’

b: ‘Yes’

c: ‘I am interested’

4)If you’re doing business abroad, it’s useful to know about local customs: If a British nods his/her head, it probably means … .

a: ‘I understand’

b: ‘Yes’

c: ‘I am interested

2.1.2. (7 x 1 points) Ethics. In the following text seven words are missing. Complete the text selecting the best variants for each gap. Write your answers (letters A, B, C, D, E, F or G) in the boxes.

Mobile phone etiquette

Respect the people around you when you (1) … or take a call in public. Remember that sometimes (2) … your phone (3) … may be the best solution. Use the messaging feature to (4) … and receive text messages (5) … saying a word. (6) … your conversations quiet and (7) … .

a: make

b: off

c: brief

d: without

e: keep

f: send

g: turning

2.2. (7 x 2 points) Read the article below about a court case against a large company. Are sentences 1-7 ‘Right’ or ‘Wrong’? If there is not enough information to answer ‘Right’ or ‘Wrong’, choose 'Doesn't say'. For each sentence (1-7) mark one letter (А, В or C) in the box.

Vidal Sassoon gets in lather with P&G

Vidal Sassoon, the 1960s hairdressing icon, says he is to sue consumer products company Procter & Gamble. He has taken them to court, in the US district court for the central district of Los Angeles, for failing to promote hair care products carrying his name and for breaking their contract.

"I feel betrayed," Mr Sassoon said in a statement. "They assured me that my name represented a billion-dollar brand, and 1 trusted their marketing- Instead, they systematically ruined sales of my products."

Procter & Gamble, however, said it was "disappointed" that Mr Sassoon had chosen to bring the case against them. "We have consistently supported this business and we don't believe his case is valid," the company said.

Vidal Sassoon claims that P&G neglected his brand in favour of other brands such as Pantene. The reason for this was that P&G have to pay royalties to Vidal Sassoon for the use of his name; this is not the case with Pantene products. Pantene is now the world's biggest hair care brand.

A spokesman for Mr Sassoon said the Sassoon product range, including shampoos, gels, sprays and conditioners, had worldwide sales of nearly $470m at its peak in 1995.

Sassoon's lawyers are asking for the termination of Sassoon's contract, and an unspecified amount of money for damages.

1.      Vidal Sassoon comes from Los Angeles.

A Right                            В Wrong                            С Doesn't say

2.      Sassoon claims that Procter & Gamble have stopped promoting products with his name on them.

A Right                            В Wrong                            С Doesn't say

3.      Procter S Gamble promised Sassoon a billion dollars.

A Right                            В Wrong                            С Doesn't say

4.      Procter & Gamble think Sassoon may have a case against them.

A Right                            В Wrong                            С Doesn't say

5.      It is more expensive for Procter & Gamble to promote Vidal Sassoon products than Pantene products.

A Right                            В Wrong                            С Doesn't say

6.      Vidal Sassoon claims that his products are better quality than Pantene.

A Right                            В Wrong                            С Doesn't say

7.      Sassoon's lawyers want to continue the contract with Procter & Gamble.

A Right                            В Wrong                            С Doesn't say

2.3.1. (5 x 2 points) Business documents. Read the personal assistant's notes and the business card below. Complete the request form.Write a word or phrase (in CAPITAL LETTERS) or a number on lines 1- 5 in the box.

5 July 2010

7.15         p.m.

Phone call from Mr Wilson

Tomorrow morning, first thing:

- Send off form to insurance company, ask for information on company health scheme. Put Mr Wilson's name and details on form.

Notes

•              Mr W has his own personal insurance cover

Renewal month - February.

•              Put 'Not applicable' for date of birth

Mr W’s evening tel no 01597 74822

Deerford Health Trust

For an idea of cost or further details simply complete your details below and return this coupon to us.

Title (Mr/Mrs/Miss/Ms)  MR

First Name (1) ____________________________

Surname WII.SON

Address (2) _____________________

KHRRYWAY BUSINESS ESTATE

FREEMANS ROAD

PARKTOWN

Postcode PT3 0HY

Date of birth NOT APPLICABLE

Telephone number (day) (3) _______________________

Telephone number (evening) (4) ____________________

Do you already have private health cover? Yes     /              No

If so, which month is the renewal date? (5) ______________

If you own a business, are you interested in a company health scheme?

Yes     /              No

2.3.2. (2 points) Business Documents. Choose the document the manager is referring to. Write in your answer into the box.