Автор работы: Anastasia Sergeeva, 20 Октября 2010 в 00:10, курсовая работа
Statement of the Idea
Statement of the Idea
The Opportunity Analysis Plan
Implementation Plan
Business Goals
Business Strategy
Analysis
Analysis of the Role of E-Business in
Entrepreneurship
Bibliography
|
Table
of Contents
| Statement of the Idea |
3 |
| The Opportunity Analysis Plan | 5 |
| Implementation Plan | 12 |
| Business Goals | 19 |
| Business Strategy | 19 |
| Analysis | 22 |
| Analysis
of the Role of E-Business in |
29 |
| Bibliography | 36 |
Statement
of the Idea
The on-line service provided by the company ‘SUPPORTingYou.com’ in Latvia.
Our company aims to realise a long-term development strategy directed to development and implementation of the complex solutions in the field of consulting services in the Internet space.
In particular on-line consultations provided by the future experts and today’s students for the youth, pupils, students and general public in interactive mode. Areas covered by our consultants include:
This online service is specially designed for youth versatile development, popularisation of education, raise of family significance and increasing attention towards problems that are common in everyday life of each one: stress problems at work or in educational institutions, incomprehension in family or between friends, lack of support and disposition as a result.
Nowadays the life
rhythm is very fast and there is no wonder that many people try not
to notice any problems that appear around but wait until they accumulate
into a huge issue that is usually unsolvable in a short period of time.
Our service provides accessible help everyday and there is no need to
wait weeks to attend a doctor or spend your days in painful contemplation
about your health problems and dead end situation in your relationship
with somebody- you can send a question and first help is on the way
to you!
From the point
of a job-seeker in student society it is a great opportunity to fast
track his career simultaneously with his degree, get valuable experience,
notability and good salary.
Philosophy
Our objective is to improve the quality of life and make people feel more confident and positive about present and future. Each one is worth of attention and support in building his or her unique life.
‘Support you believe in!’
Keys to Success:
The
Opportunity Analysis Plan
| Elements of the OAP | |
| Description of the Products | The On-line consultations for different range of people: youth, adults and elderly- anyone can access our service with the use of the Internet on PC, Laptop or Personal Assistant/Smart Phone. Consultation areas
are divided into three main sections:
Consultants in sections 1 and 3 are going to be Students from the year 3 and upwards with good academical records and references from the University. Consultants in sections 2 and 4 are going to be certified specialists in chosen fields as well as students from level 2 of their professional education. The price for each consultation :
Our Consultants
aim to provide their consultation/answer as soon as the description
of the problem is sent by a client using an on-line form and within
24 hours of payment receipt. The consultation given is in form of an e-mail answer that is received by the client and accessed via portal. The text of the consultation represents the view of our Consultant and provides GENERAL help within the consultant’s specialization to the problem faced by the client. Any medical prescriptions,
advised medicines will not appear in this answer, in case the Consultant
believes the client needs to take any medication he/she will stress
the importance of having an appointment with a doctor in their answer. Consultations will
be given in two languages: Russian and Latvian. |
| Potential Competitive Products and services | In real space and within the reach of potential customer:
In Cyberspace:
|
| Companies offering Competitive Products |
In Cyberspace:
Law: http://www.lavitos.com/ http://www.e-jurists.lv/ http://personalavadiba.1w. Beauty: http://www.vipstyle.lv/? Psychological Help: http://help-line.lv/?page_ http://www.lina.lv/web/ Education and Proforientation: http://www.niid.lv/e- Predictions&
Medical: No.
http://profbaza.ru http://liveexpert.ru www.narvskaja.spb.ru www.medobozrenie.ru etc.
http://proadvokat.ru www.svem.ru etc.
http://wmj.ru http://old.be-in.ru/forum/ etc.
www.psimaster.ru/ etc.
http://wmj.ru etc.
medinfa.ru/ www.medikk.ru
The list of Web-resources with Latvian content and language is very limited, Web-resources with Russian content (33% of Latvian inhabitants are the Russian (Statistika.lv)) is very wide, but usually offers two options:
|
| Target Group/ Geographical Spread of the Product | The target group
is the youth 15-24 years old: pupils, students that are usually afraid
of any kind of face-to-face appointments with the doctor and psychologist
and who usually face different kind of problems during their School
and University Years. (See Market Research Section).
Geographical location: Latvia, but not limited to this area only. The content will be displayed in two languages (Russian and Latvian), therefore making the website accessible to all Latvian and Russian auditory. |
| USP | The product is
completely unique to Latvian context, there are no companies/organizations/ |
| DECISION | The Idea is ready for the next step of implementation: further study of key legal issues and financial predictions to find out if the company can achieve stable position on the market, cover expenses and get profit. |
Implementation
Plan
SWOT Analysis
| Area of business | Strengths | Weaknesses |
| Processes | The process of
the whole business can be managed and co-ordinated from home using a
computer and Internet connection.
The process is clearly visible because all the content can be publicly accessed anytime. |
You cannot contact the staff straight away because you do not have an office. |
| Management | All management-related processes happen via internet and meetings with staff members with a prior arrangement. | Impossibility
to fully control staff. Employees do not work as a team or at least
as a group because of their location: staff can work from home, second
job’s office, institutions with internet access as well as from the
foreign countries.
Impossibility of predicting if the service becomes popular and there will be the need to employ more people (consultants, programmers). |
| Marketing and Sales | Sales and Marketing profit can be much bigger than predicted if the service earns the trust among the nation. | Sales and marketing
profit is fully dependant on the website attendance: no companies will
waste money for paying entrusted and not popular websites.
Sales and Marketing Profit cannot be precisely predicted because of the number of factors: material well-being of population, confidence in using our service, positive or negative experience of using this kind of service before from any other companies. |
| Premises | The website is
accessible from anyplace where the internet access is available.
No rent pay is need. |
There is no place to meet all the staff and have a representative office (in first 2 years) to see the clients personally, meet people from Media. |
| Machinery | The process is fully computer-based. | If the main server
have any technical problems, needs repair works, breaks down or there
are any problems in electricity supply – all the processes that are
taking place on the website in that moment will be frozen or lost.
Staff cannon work without a PC and the internet connection. |
| Finance | Small start-up capital needed. | Positive cash flow only in the 2nd year, consistent profit only after year 3. |
| Intellectual Property | If the company gains success the brand can be explored nationwide because of the simple but international title. | Issues faced because
of the inconsistent protection of the private data provided by the clients
who wish to stay anonymous.
Theft of personal and bank details via internet of both customers and staff. |
| Area | Opportunity | Threat |
| Market | Fast grows of market because of the totally new product brought. | Unpredictability if the product will be gain trust in mature customer group. |
| Industry | There is no competition in on-line consultation services like this in Latvia and in Latvian and Russian Language. | There could be competitors who are now already thinking about opening this kind of business and who can think through any errors we make and open their business with some amendments. |
| Labour Market | We are interested in young future professionals who are ready to work for a small basic salary plus commission money and want to get experience. WE will only employ successful students with the University teachers’ recommendations. Students are now very interested in paid work because of the high level of unemployment in the country. | Students can be suspicious to working for an unknown company that is only making first steps into the market and signing a contract. |
| Financial Markets | The low cost of the proposal will attract many customers who cannot afford to see the doctor. | The reduction of cost for medical consultation will push customers to use more traditional methods of medical help. |
| Green lobby | No need to use fuel and paper. No waste produced. | High usage of electricity according to the rise of clients’ number. |
| Economic trends | Unemployment in the country pushes people to seek cheaper ways to solve their problems. | If the rate of unemployment fall down then our staff might be not interested in working for a small basic salary if the commission money earned is not very high. |
| Government policies | Government might be interested in funding this type of organization that supports family well-being and development of youth. | Changes in governmental law connected with cyberspace business might have harmful results on our business: e.g. rise of profit tax for cyberspace businesses. |
PESTE
Analysis
Socio-cultural Factors
Statistical Information:
Educational Institutions
EDUCATION INSTITUTIONS AND ENROLMENT
Number of general schools: 982 (08/09) and 877 (09/10);
Enrolment at general schools: 249 446 (08/09) and 239 845 (09/10);
Number of higher education institutions and colleges: 60 (08/09) and 61 (09/10);
Enrolled in higher education institutions and colleges: 41 577 (08/09) and 31 529 (09/10);
One of the main targets of each country’s government is high level of education of the population. Enrolment to higher educational institutions as well as to general schools has decreased in years 2009-2010 because of the inability of parent to afford higher education cost for their children, some families had to withdraw their children from the 1st form and wait the next year in case the economical situation in country refines after crisis. That is why our project can be of a special interest to governmental structures as well as the country’s educational institutions because it offers growth of knowledge and skills for higher education institutions’ attendees.
The use of two languages in our service can possibly reduce the level of hostility between two main nations in Latvia by the visible content of the site stressing that all people can meet difficulties in their lives and all are worth of help.
Technological Factors
Last researches showed that the number of people using internet is growing all the time:
66, 4% of inhabitants have ever used internet and 57% did that regularly (at least once a week) in 2009 compared to 68, 5% and 50, 9% accordingly in year 2010.
Regularly access Internet individuals from the corresponding groups with the highest usage percent:
16-24 years old: 93, 9 %( 2008) and 95, 8% (2009);
25-34
years old: 80, 4% (2008) 85, 3% (2009);
People having secondary education: 52, 3% (2008) and 55, 5% (2009);
People having higher education: 82.6% (2008) and 84.0% (2009);
Pupils and students: 97.7% (2008) and 95.7% (2009)
Employed: 66, 8% (2008) 73, 0% (2009);
The slight decrease in percentage of students and pupils in year 2009 and increase in percentage of employed people in 2009 can be the consequences of the massive need of students and pupils of higher forms to start working in place of further study because of the unemployment of their parents. Therefore students can be directly interested in working for our company because it has a number of great advantages:
The main reasons for people of accessing the internet in 2010 are as follows:
Our
company can satisfy 5 from 6 points from the above reasons (points 2,
3, 4, 5, 6) with more convenience for the customer.
Economic factors
Statistical Information:
Unemployment levels in Latvia
Rate of unemployment in the active population:
2008 year- 7, 8%
2009 year- 17.3%
2010 year
– 20, 2% (where 39, 4% of 15-24 aged).
Netto Salary
Employees by monthly net (after taxes) wages and salaries, per cent