Особенности международного контракта франчайзинга напитка Coca-Cola из США

Автор работы: Пользователь скрыл имя, 15 Февраля 2012 в 08:43, курсовая работа

Краткое описание

Цель данной курсовой работы заключается в выделении особенностей внешнеторгового контракта франчайзинга напитка Coca-Cola из США.
Исходя из поставленной цели, можно выделить следующие задачи:
- изучение договора коммерческой концессии (франчайзинга) в системе гражданско-правовых договоров;
- выделение квалификации предмета договора коммерческой концессии (франчайзинга);
- проведение анализа использования бренда напитка «Coca-Cola» на мировом рынке;
- оценка экономической эффективности внешнеторговой сделки франчайзинга.

Содержание работы

Введение……………………………………………………………………… 3
Глава 1. Теоретические аспекты применения договора коммерческой концессии (франчайзинга)
1.1. Понятие и место договора коммерческой концессии (франчайзинга) в системе гражданско-правовых договоров……………………………………. 5
1.2. Правовые основы договора коммерческой концессии (франчайзинга)………………………………………………………………….. 16
Глава 2. Анализ эффективности использования международного контракта франчайзинга напитка Coca-Cola из США в РФ
2.1. Анализ использования бренда напитка «Coca-Cola» на мировом рынке……………………………………………………………………………. 24
2.2. Оценка экономической эффективности применения внешнеторговой сделки франчайзинга напитка Coca-Cola из США в РФ…………….…………………………………………………………………. 29
Заключение………………………………………………………………… 32
Список использованных источников……………

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II. Duties of the Parties

2.1. The Legal owner is obliged: but) transfer the User technical and commercial documentation, give other information, necessary User for realization of the rights, given him on persisting agreement, as well as instruct the User and his(its) workman on questions, connected with realization of these rights;

b) issue the User at the following periods: for month on the date hereof persisting agreement, license of right of the realization to business activity, having provided their registration in accordance with the established order;

in) provide the registration persisting agreement in accordance with the established order;

g) render the User constant technical and consulting assistance, including assistance in education and increasing to qualifications workman;

d) check the quality goods (functioning, services), produced (executed, rendered) by User on the grounds of persisting agreement;

e) not to give other persons a complex exclusive rights, similar persisting agreement, for their use on bolted for User according to подпункту 1.2. territory, as well as refrain from own similar activity on this territory.

2.2. With provision for nature and particularities to activity, realized by User on persisting agreement, User undertakes:

but) use at realization provided by the present agreement to activity trademark, commercial indication of the Legal owner, other right on territory RF only;

b) provide the correspondence to a quality produced by him on base persisting agreement goods, executed functioning, rendered services quality similar goods, functioning or services, produced, executed or rendered directly by Legal owner;

in) keep to instructions and instructions of the Legal owner, directed on ensuring the correspondence to of the nature, ways and terms of the use the complex of the exclusive rights that, as he is used by Legal owner, including instructions, concerning external and internal registration of the commercial premiseses, used by User at realization given him on agreement of the rights;

g) render the buyer (the customer) additional facilities, on which they could calculate, gaining (booking) goods (functioning, service) beside Legal owner directly;

d) not to divulge the secrets Legal owner production and other got from it confidential commercial information;

e) inform the buyers (the customer) the most obvious for them way about that that he uses the trademark, commercial indication, trade mark, sign of the service or other facility to personalizations on the strength of persisting agreement;

zh) not to compete with Legal owner on territory, on which spreads the action persisting agreement.

III. Liability of the Legal owner on requirements, presented to User

3.1. The Legal owner carries субсидиарную liability on presented to User to claims for discrepancy quality goods (functioning, services), sold (executed, rendered) by User on persisting agreement.

3.2. On requirements, presented to User as to manufacturer of the product (goods) of the Legal owner, Legal owner answers with User united.

IV. Right of the User to conclude present agreement for new period

4.1. The User, duly acting their own duties, has on expiration persisting agreement right on his(its) conclusion for new period on the same terms.

4.2. The Legal owner has the right refuse in conclusion of agreement commercial concession for new period provided that during three years since anniversary date of the period persisting agreement he will not conclude with the other persons similar agreements to commercial concession and consent to conclusion of the similar agreements commercial субконцессии, action which will extend to the same territory, on which acted the present agreement.

V. Final positions

5.1. The This agreement takes effect since moment of his(its) signing.

5.2. The Agreement is formed in 2-h copy.

5.3. In all other, not regulated in persisting agreement, Parties will follow the rate acting civil legislation to Russia.

5.4. Address and bank requisitions of the Parties:

Legal owner: Company "Coca-Cola", USA, NEW YORK

User: OOO "Joy", Russia, Moscow 

Signature of the parties:

Legal owner:          User: 

___________________________    ________________________

M.P.                                                        M.P.  
 

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