Контрольная работа по "информатике"

МИНИСТЕРСТВО  ОБРАЗОВАНИЯ И НАУКИ РОССИЙСКОЙ ФЕДЕРАЦИИ

Федеральное агентство по образованию

 

Санкт-Петербургский государственный  университет сервиса и экономики

 

 

 

 

 

 

 

Контрольная работа

по предмету: «  ИНФОРМАТИКА»

 

 

 

Студента  Икка К.

                                                    Группа __0611___ Курс ________1________

 

 

 

 

 

 

 

 

 

 

 

Контрольная работа № 2

Задание № 1

Составьте предложения из следующих  групп слов, употребляя глагол в  одном из времен: Past Indefinite, Present Perfect.

 

1. Calvin Klein / be / a leading fashion designer/ since the mid-1970s
2. in the past/ he/ take/ a passive approach/ to the counterfeit problem
3. how many letters/ the agency/ receive/ today?
4. McDonald's/ launch/ a new promotional campaign/ two weeks ago

 

 

1. Calvin Klein was a leading fashion designer since the mid-1970s
2. in the past he has taken a passive approach to the counterfeit problem
3. how many letters has the agency receive today?
4. McDonald's launched a new promotional campaign two weeks ago

 

 

Задание № 2

 

Откройте скобки. Поставьте глаголы  в Past Simple или в Present Perfect.

I'm worried about the sales of the range of fragrances we (launch) two years ago. In the first year, sales (increase) steadily. However, since the beginning of this year, sales (fall) by almost 10%.

The reason for this is clear. Several films in SE Asia copy our designs and are now flooding the French market with them. This (become) a serious problem.

Last month, I (organise) a team of investigators. Up to now, they (find) many counterfeit goods, which the police (seize) and impounded. Yesterday, I (contact) several firms who (inform) me that they (have) similar problems. They all (lose) sales because of counterfeiting.

 

I'm worried about the sales of the range of fragrances we launched two years ago. In the fist year, sales have increased (increase) steadily. However, since the beginning of this year, sales have fallen by almost 10%.

The reason for this is clear. Several films in SE Asia copy our designs and are now flooding the French market with them. This became a serious problem.

Last month, I organized a team of investigators. Up to now, they have found many counterfeit goods, which the police seized and impounded. Yesterday, I have contacted several firms who informed me that they have had similar problems. They all lost  sales because of counterfeiting.

 

 

Задание № 3

Переведите предложения на английский язык, употребляя времена Past Simple, Present Perfect.

1. У компании Проктер и Гэмбл в этом году появились серьезные иностранные конкуренты.
2. Фармацевт по имени Джон Пембертон изобрел напиток Кока-Кола.
3. Цены упали в прошлом месяце, но сейчас они снова поднялись.
4. Билл потерял работу. Теперь он безработный.

 

1. The Company Proctor and Gambl have serious foreign competitors this year

2. The Pharmacist John Pemberton has invented a drink Coca-Cola.

3. The prices have fallen last month, but now they have again risen.

4. Bill lost his work. Now he is unemployed.

 

Задание № 4

Раскройте скобки, уцотребляя глаголы в страдательном залоге времен Present Simple, Past Simple, Future Indefinite.

1. Millions of cars (to export) from Japan every year.
2. The new strategic plan (to develop) a year ago.
3. The details (to discuss) at the meeting that will place at the end of the month.
4. The production of oil (to increase) by 10% next year.
5. Large companies (to organize) into several large departments, sometimes even divisions.

 

1. Millions of cars are exported from Japan every year.
2. The new strategic plan was developed a year ago.
3. The details will be discussed at the meeting that will place at the end of the month.
4. The production of oil will be increased by 10% next year.

5. Large companies are organized into several large departments, sometimes even divisions.

 

Задание № 5

Переведите предложения на русский  язык, обращая внимание на использование  страдательного залога.

1. The book is very popular because very important problems have been touched upon.
2. His books will be referred to by all those who work at this problem.
3. The date was agreed upon by all the participants of the negotiation.
4. The project is much spoken about.
5. I'm sure he'll be listened to with great attention.

 

1. Книга очень популярна, так как в ней был затронут ряд очень важных проблем.

2. Его книгами  будут пользоваться  те, кто работает над этой проблемой.

3. Дата была  согласована  всеми  участниками  переговоров.

4. Об этом проекте очень много говорят.

5. Я уверен, что его будут  слушать  с  большим  вниманием.

 

Задание № 6

Переведите глаголы в скобках  на английский язык, употребляя их в  требующемся времени в страдательном  залоге.

1. Very important questions have been touched upon (затрагивать) in this article.
2. No positive agreement was reached (приходить к, достигать) yet.
3. Company targets are defined (определять) every year.
4. The companies in Europe traded exceptionally well during the year and new products were represented (представлять).
5. All relevant information about the meeting was given (представлять, снабжать) in advance.

Задание № 7

Переведите предложения. Определите исчисляемые и неисчисляемые  существительные.

1. Gold is more expensive then silver. Золото намного дороже серебра.(неисчисляемое)
2. Passengers learnt that their luggage was lost. Пассажиры узнали, что их багаж был потерян (неисчисляемое)
3. The news is really exciting. Новости действительно захватывающие (неисчисл.)
4. I need an assistant to carry out experiments. Мне нужен помощник, чтобы проводить эксперименты (исчисл.)

Задание № 8

Выберите правильный вариант.

1. Could you help me carry my luggage\ luggages.
2. What are\ is the latest news?
3. We need information\ informations from you.
4. You've bought a nice, car, Your money is/are well
5. They booked accommodations\ accommodation in advance.

 

Задание № 9

Прочитайте текст и выполните  задания к тексту.

OUTDOOR ADVERTISING

The world of outdoor advertising billboards, transport and «street furniture» (things like bus shelters and public toilets) -is worth about $18 billion a year, just 6% of all the world spending on advertising. But it is one of the fastest growing segments, having doubled its market share in recent years.

Outdoor advertising's appeal is growing as TV and print are losing theirs. The soaring costs of TV are prompting clients to consider alternatives. Dennis Sullivan, boss of Portland Group, a media buyer, calls outdoor advertising the last true mass-market medium. It is also cheap. In Britain, a 30-second prime-time TV slot costs over $100 000. Placing an ad on a bus shelter for two weeks works out at about $150.

Adding to its attraction has been a revolution in the quality of outdoor displays. Famous architects such as Britain's Sir Norman Foster are designing arty bus shelters and kiosks with backlit displays. Backlighting, introduced in Europe by Decaux and More, and plastic poster skins have vastly improved colour and contrast.

Movement is possible too. Smirnoff used new multi-image printing to make a spider, seen through a vodka bottle, appear to crawl up a man's back. And Disney advertised its «101 Dalmatians» video on bus shelters with the sound of puppies barking.

This sort of innovation has attracted a new class of advertiser. Recent data from Concord, a poster buyer, shows that in Britain, alcohol and tobacco have been replaced by entertainment, clothing and financial services as the big outdoor advertisers, like car makers, are using it in new ways. BMV ran a "teasers' campaign in Britain exclusively on bus shelters.

Particularly attractive to the new advertisers is street furniture, he fastest growing segment of the outdoor market. It accounts for some 20% in Europe and about 5% in America.

From The Economist

Задания к тексту

1) Найдите соответствующие объяснения  английских слов и дайте их  русские эквиваленты.

1. teaser advertisement 2.prime-time 3.innovation 4.display 5.to work out

a. the time when most people are watching television, the cost of advertising is at its most expensive – 2 prime-time

b. an advertisement that is used to get the public interested by giving very little information about the product - 1. teaser advertisement

c. to calculate an amount - 5.to work out

d. new idea, method of invention - 3.innovation

e. an attractive arrangements of objects for people to look at or buy in the shop - 4.display

 

 

2) Найдите в тексте эквиваленты  для следующих выражений:

a. рекламные щиты и плакаты - advertising billboards

b. затраты на рекламу - spending on advertising

c. размещение рекламы - outdoor advertising

d. быстро растущие сегменты рынка - the fastest growing segments

e. побуждать клиентов рассматривать альтернативу -  prompt clients to consider alternatives

f. проводить рекламу с интригующим сюжетом привлечь рекламодателей -  attract a new class of advertiser

g. увеличить долю рынка в два раза - to double the market share

h. подсчитать затраты - to calculate an amount

 

 

3) Переведите следующие предложения  из текста на русский язык, определите в каждом из них  видовременную форму глагола-сказуемого.

a. Outdoor advertising's appeal is growing as TV and print are losing theirs.

b. In Britain, a 30-second prime-time TV slot costs over $100,000.

c. Disney advertised its "101 Dalmatians" video on bus shelters with the sound of puppies barking.

d. This sort of innovation has attracted a new class of advertisers.

 

a. Размещение наружной рекламы превалирует, поскольку телевидение и газеты проигрывают им.

b. В Великобритании 30-секундная, показываемая в лучшее эфирное время реклама, стоит более чем 100 000$.

c. Дисней рекламировал видео "101 Далматинца" на автобусных остановках со  звуками лаящих щенков.

d. Этот вид новшества привлек новый класс рекламодателей.